The Wired mission is to tell the world something they've never heard before in a way they've never seen before. It's about turning new ideas into everyday reality. It's about seeding our community of influencers with the ideas that will shape and transform our collective future. Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds.
Immerse Yourself in the Future • AT A TIME WHEN attention spans are shorter than ever, Khalid Al-Muawad has the answer to the question asked by many organizations in the tourism and entertainment sectors: “What can we do to engage our customers?”
The Technology Transforming Farming • AFTER MORE THAN 20 YEARS in some of the world’s largest technology companies, Parag Garg was looking for a new challenge. That did not make it any less of a surprise when in early 2021, he took a phone call from Scott Wine, CEO of agricultural and construction equipment manufacturer CNH Industrial.
THE TIME IS RIGHT FOR PORN • Let Twitter be the site it’s always been.
GOD DID US A FAVOR BY DESTROYING TWITTER • Remember what happened with the Tower of Babel? Same type of deal.
DRIP, BABY, DRIP • To produce pure hydrogen, just inject the right microbes into depleted oil wells. The technique could help fuel a zero-carbon future.
Readout • The world, quantified.
SCALING UP • How one Scottish startup is using data as bait to lure the very analog seafood industry into the 21st century.
Cloud Support: Are Mental Health Apps Helpful?
SHAPE SHIFTERS • Whether exercise is already part of your daily routine or you’ve just embarked on a sweat-based self-improvement plan, this collection of workout gear will help you level up.
MAX LEVCHIN’S WAR ON CREDIT CARDS • The PayPal cofounder on why his “buy now, pay later” company Affirm is a healthier way to borrow, what caused the techlash, and Elon Musk’s Twitter.
ENGINES OF WOW • GENERATIVE AI CAN NOW MAKE BETTER ART THAN MOST HUMANS. SOON IT WILL TRANSFORM HOW WE DESIGN JUST ABOUT EVERYTHING.
TAKE TWO • AI image generators don’t just spit out random acts of art. They must be “prompted”—carefully guided by their human users. So we asked eight of our favorite artists to re-create their original wired covers using these new tools. “For the prompts, I started by mixing nonsense words and techniques,” says Alvaro Dominguez, who designed our 2020 Climate Issue cover (below). “For example: ‘a 3D render of an oil painting.’ What is that? I don’t know. But I’m trying to bring life to something generated by a machine.” Judge the results for yourself—here and on the following pages.
Art by Human
Art is Hybird
THE PAST IS PHOTOG • WHEN THE CAMERA ARRIVED ON THE SCENE, PAINTERS DECLARED ART DEAD. SOUND FAMILIAR?
WINGING IT • AMAZON GOT INTO the air cargo business to guarantee fast delivery. But when a risk-taking tech giant tries to commandeer a risk-averse industry, not everything goes smoothly.
“I’M NOT A TOUGH GUY.” • PEDRO PASCAL CARES ABOUT YOU. HE’S ALSO SELF-CONSCIOUS ABOUT CARING ABOUT YOU. THIS IS EXACTLY WHATS MAKES HIM GREAT.
Defusing THE Carbon Bomb • Since 2015, Exxon has discovered 11 billion barrels of oil off the coast of Guyana. Now one lawyer is going up against the petroleum behemoth—and her own country—in a bid to stop the drilling before disaster strikes.
CRYPTO KEEPER • iPod mastermind Tony Fadell made Ledger’s new hardware wallet––a tiny vault for digital cash—–flashy and fun. Plus, with this gadget you’ll never get FTX’d.
STRANGELY, IT WANTED TO BE CAPTURED. • THE ASSIGNMENT: IN SIX WORDS, WRITE A STORY ABOUT AN ANIMAL THAT HASN‘T BEEN DISCOVERED YET.