The Wired mission is to tell the world something they've never heard before in a way they've never seen before. It's about turning new ideas into everyday reality. It's about seeding our community of influencers with the ideas that will shape and transform our collective future. Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds.
Leading from the Heart • WHEN THE FIRST SMARTPHONES and social media platforms were beginning to emerge, a young student in Saudi Arabia realized that the way people and enterprises communicate with each other was about to change forever.
Readers get riled about hacks, heat, and the human struggle.
THE CASE FOR SOFTWARE CRITICISM • Software may be the defining cultural artifact of our age. It’s time to build a culture of critical analysis around it.
LET’S DO LAUNCH • We’re almost there—the big release date. Here’s what to expect and how to handle it like a pro.
WATCH THIS SPACE • French satellite giant Eutelsat is taking on Elon Musk’s Starlink—while navigating Russia’s war in Ukraine, Brexit politics, and Iranian jamming attacks.
CROWDED HOUSE • Startups are buying properties and wooing first-time real estate investors to purchase shares. The scheme could spell trouble for both renters and aspiring homeowners.
UNFOLLOW ME • Think you’re being tracked with an Apple AirTag? Here’s how to check if someone is monitoring your location without consent.
SONIC BOOM • With hundreds of thousands of podcasts competing for listeners, hosts are using IRL events and other strategies to make their shows more of an “experience.” Fans dig it.
OUR BEST FRIEND IN THE CANCER FIGHT • Every year, thousands of dogs develop tumors very similar to those found in people. Find drugs that work for canines, and human treatments should follow.
Dear Cloud Support: “I’m the best man in my friend’s wedding this summer, and I’m dreading the speech. I have absolutely no idea what to say. Should I get an AI to help me? Or would that make me the worst man?”—Lost for Words
ECO WARRIORS • Don’t let every purchase add fuel to the environmental fire. Tread more gently on the planet by choosing products that are repairable, upgradable, and made from recycled materials.
RABBIT HOLE: Tripsitting • With the psychedelic boom, more people are finding themselves in scalding psychedelic terror. A new kind of first responder is ready.
How to Survive and Thrive in Amazon’s World • Andy Hunter’s ecommerce platform, Bookshop.org, was a pandemic hit. Now he’s on a mission to prove that small businesses can scale up without selling out.
THE APOCALYPTIC OPTIMISM OF CHRISTOPHER NOLAN • The director says his new biopic, Oppenheimer, might just terrify you. At the very least, it’ll force you to ask questions about history, fear, technology—all of it.
THE THREE MOUNDS AT RED CLOUD • How much truth and healing can forensic technology really bring? On the sites of Native American boarding schools, Marsha Small has made it her life’s mission to find out.
THE UNPARALLELED SQUARENESS OF PETE BUTTIGIEG • Sure, the US secretary of transportation has thoughts on building bridges. But infrastructure occupies just a sliver of his voluminous mind.
THE TRILLION-DOLLAR AUCTION TO SAVE THE WORLD • OCEAN CREATURES SOAK UP HUGE AMOUNTS OF HUMANITY’S CARBON MESS. SHOULD WE VALUE THEM LIKE FINANCIAL ASSETS?
THE WITCHY AMBITION OF SIMA SISTANI • WeightWatchers’ CEO was tasked with helping her company catch up in the digital age. Now she’s scrambling to keep it relevant in the Ozempic age.
“BUILDING A PLATFORM LIKE TWITTER IS NOT DIFFICULT” •...