The Wired mission is to tell the world something they've never heard before in a way they've never seen before. It's about turning new ideas into everyday reality. It's about seeding our community of influencers with the ideas that will shape and transform our collective future. Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds.
Saudi Arabia’s Serial Start Up Founder
A COLUMN ON THE PRINCIPLE OF POPULATION • Elon Musk wants you to have more babies. Should you?
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FULLY CHARGED • EV companies are figuring out ways to turn a car’s frame into a giant battery, making their vehicles cheaper, roomier, and able to go twice as far
THE BIG PICTURE • AI image generators are here to stay, and human artists have nothing to fear.
STRANGER THING • On his new album, German audio artist Nils Frahm adds a spooky instrument invented by Benjamin Franklin to his eclectic aural menagerie.
CROWDED HOUSE • WeWork cofounder Adam Neumann is getting a second chance at reimagining what we call home—but this time he’s got company.
Readout • The world, quantified.
Cloud Support: Are Audiobooks a Cheat?
HAPPY MEALS • The best kitchen products are smarter than ever. They connect to helpful apps, simplify tasks, and strive for new levels of environmental responsibility. Get off DoorDash and start sautéing.
STAY • The search for a pill that can help dogs, AND EVENTUALLY HUMANS, live longer.
MS. INFO • A former Democratic operative is sinking networks millions into Meta's ad networks to build a digital media machine for the left. Her strategy: Target potential voters with grappy local news stories then get them to the polls.
THE SHADOW KING • It was the largest online drug and crime bazaar in history, run by an elusive technological mastermind who seemed untouchable—until his tech was turned against him.
BUT I WAS AN ONLY CHILD. • THE ASSIGNMENT: IN SIX WORDS, WRITE A STORY ABOUT AN EVIL TWIN.