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What Will They Remember? • We want to give people a lot of value. But they may appreciate us more if we give a little less.
How to Save an Iconic Brand • When Barbie sales were falling, Mattel asked Richard Dickson to help save the famous toy. To do it, he drew up a four-part playbook.
Getting Top Talent to Stick Around • The best workers have plenty of options, so employers must get creative to keep them. Here, six business leaders describe their strongest retention strategies.
Hey, Don’t Throw That Away! • Need a business idea? Identify a problem, then repeatedly try to solve it. That’s how Divert’s founders built a big business out of food waste.
Consumers Aren’t Buying Products. They’re Buying You. • Your story matters a lot more than you think, according to emerging research. Here’s how to make sure it sings—and sells.
Patience Is a Venture • I wanted to open a café in a trendy neighborhood. But when I found a location in a not-so-trendy area full of skeptical customers, I learned the merits of playing the long game.
Tech That Helps You Focus • Upgrade your work! Products expert (and two-time Emmy Award-winning talk show host) Mario Armstrong is here to help with his favorite new stuff.
Who to Learn From When You’re the Boss • Entrepreneurs can often feel isolated, because there’s nobody above them to learn from. But with a little extra effort, you can find the guidance you need to keep growing.
TOP SCHOOLS for ENTREPRENEURS • The top 50 undergraduate and top 50 graduate schools of 2023, as ranked by Entrepreneur and The Princeton Review.
STEVE AOKI SELLS THE FUTURE • Evangelists say Web3 is going to change everything. Are they right? World-renowned DJ and entrepreneur Steve Aoki wants to prove it to you.
THE CURE FOR STRESS IS NOT LESS STRESS • Like many entrepreneurs, I could barely sleep. I felt like a failure. Then I went on a journey to calm myself—and found the scientifically backed answer where I least expected it.
THE BRAINSTORM AS WE KNOW IT DOESN’T WORK Here’s what does. • Codirectors of Executive Education at Stanford University’s Institute of Design
As Clean as It Gets • As juicing became popular across America, the brand Clean Juice looked to stand out. Its solution wasn’t a new product—it was raising the standards for all its products.
A Franchise Nonprofit? • Jamie Trujillo bought a for-profit business, but wanted to reach the people who couldn’t afford her services. So she made a radical change.
Four Ways to Fix Your Marketing • Franchisors often struggle to reach new franchisees online. Here are four common mistakes, and the insight you need to truly expand your reach.
Where Business Is • Want to join a fast-growing industry? Here’s why there’s a boom in breakfast, fitness, recreation, and staffing.
The Hottest Trends for 2023 • Looking for a business to buy next year? We predict which categories will thrive, and list the top brands in each.
BREAKFAST • Breakfast is back! The most important meal of the day struggled during the heaviest Covid days, as people were stuck at home and not grabbing coffees and bagels en route to the office. But now it’s rebounded, as grab-and-go and sit-down meals are increasing once again.
CHICKEN • People love chicken—and as it turns out, there are endless ways to cook a bird. New concepts continue to appear with their own twists on chicken sandwiches, tenders, and wings, including...