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The New Shoe Syndrome • We are all afraid of change. But it doesn’t have to be so hard.
Why This? Why Now? Why You? • You don’t need expertise to disrupt an industry. You just need good answers to those three questions. That’s how Naveen Jain, founder of medical testing company Viome, has built his legendary career.
What’s Your Big Idea? • As a leader, you’re supposed to have “vision”—but how do you articulate it and rally others around it? Here, six leaders share their philosophies.
Your Personal Brainstorm • Need to sort out your thoughts? Steal a page (literally) from Nikhita Singh, cofounder of Artificial. Here’s how.
What You Don’t Learn on Wall Street • As a corporate attorney, I knew how to get results. But when I launched DIBS with influencer Courtney Shields, she taught me that my way wasn’t the only way.
The Names You’d Never Think Of • Why do so many brands and products have similar-sounding names? Maybe because everyone’s following the same old advice. Here, a naming specialist helps you mix things up.
‘People Don’t Buy What They Don’t Know’ • This snack brand was failing. Then its founder discovered the problem: He wasn’t speaking his customers’ language.
Create Content On the Go • Good news, video makers—product expert (and two-time Emmy Award winner) Mario Armstrong has new tech to help you shoot sharp and stay on time.
Bye-Bye, Marketing Dollars? • When economies go south, so do marketing spends. But that might not make sense for you.
The BUSINESS of GETTING PERSONAL • Lewis Howes has built a massive (and massively lucrative) personal brand by getting very personal with his audience. What’s the secret? Don’t be afraid to rewrite your story, over and over.
10 RULES for Building a PERSONAL BRAND That Lasts • We asked 10 people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
“THEY’RE GOING TO KILL ME” • Two decades ago, OMAIR TARIQ survived a nightmare that left him with deep trauma. But the ordeal also gave him a ravenous drive to succeed. And he funneled that ambition into founding a billion-dollar business.
INTRODUCING THE FRANCHISE 500 HALL OF FAME
FRANCHISE 500 THE 10+ CLUB
FRANCHISE 500 #1 IN CATEGORY
WHAT’S UP? (AND WHAT’S DOWN?) • Want to know what’s really happening in franchising? We crunched five years’ worth of data—and found trends you might have missed.
Low-Cost Brands Have Higher Failure Rates
Some Categories Grow Stronger Than Others
International Is Up, Company-Owned Is Down
Fees Are Going Up (And Also Down?)
‘I Am Strong Enough’ • Not sure you can take on a new challenge like franchising? Shea Coleman has advice she learned from the military: You’ve got this.
The Expansion Plan Man • Yogurtland’s founder doesn’t just open new units. He opens new food concepts, too. Here, Phillip Chang explains how to grow by expanding your mission.
What It Takes to Be the Best • Every issue, we ask a franchisor: Who’s a top-performing franchisee, and what are they doing right? This time, meet Nir Katularu of Painting with a Twist.
The Fastest-Growing Franchises • Want to branch out? We list the franchises that are growing the fastest—and might go even faster with you on board!
What’s Driving STRATUS BUILDING SOLUTIONS’ Growth? • The brand’s vice president of franchise development, Rob...