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We’re Going Crazy in the Metaverse!

26 Ways to Turn Up the Brightness on Your Summer Wardrobe

Going Deep on Watches. Extremely Deep

The Wild Arrival of Web3 Fashion • The metaverse is coming, and to embrace your style in the virtual realms, you might first have to completely change the way you think about fashion.

CRYPTO.COM IS COMING FOR YOU • All of a sudden, they’re everywhere. Matt Damon’s pitching us their services. LeBron James, too. They’re plastered all over the NBA, the NHL, Serie A, Formula 1…. But what exactly does Crypto.com do? And what exactly do they want from us?

BAD BUNNY’S GAINT LEAP • In the six years since he quit his job bagging groceries, BENITO ANTONIO MARTÍNEZ OCASIO has become one of the most streamed artists alive, a professional wrestling champion, and a whole new kind of cliché-shattering sex symbol. Now, the Puerto Rican superstar is poised to make his next big jump: to Marvel leading man.

NFT

METAMODERN • With an armful of breezy songs and a breakout role on Euphoria, singersongwriter DOMINIC FIKE has become the multihyphenate face of the Web3 era (complete with Apple tattoo). So we enlisted him to help us figure out what, exactly, we’ll wear in the real world when life moves into the metaverse.

Bored Ape Goes Hollywood • It’s already the world’s most coveted NFT collection, but the BORED APE YACHT CLUB is becoming something else: highly lucrative I.P. With buyers racing to make their apes the stars of movies and books and albums and shows, GQ goes inside the quest to cash in on a decentralized version of Disney.

FaZe CLAN’S Grand Plans • How a ragtag collective of infamous gamers, esports stars, and YouTube creators—plus the people who are transforming their exploits into a billion-dollar valuation—is aiming to change the entertainment industry as we know it.

METAHU STLERS • Savvy entrepreneurs are flocking to the metaverse to set up shop, building the next generation of imaginative businesses. Here are some of the wild things they’re pitching us, from virtual apartments to coffin NFTs to maybe even finding the love of your life.

HUNK OF BURNING LOVE • Why, with a little bit of luck—and an unprompted endorsement from his hero Denzel Washington. How did Austin Butler, a former Nickelodeon and Disney star, beat out countless other young actors to play Elvis?

FINAL SHOT