Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company
Tell Your Story the Right Way • It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.
To Hell in a Handbag • Rebecca Minkoff’s luxury fashion brand cratered in the pandemic. But she’s been at the bottom before, and she knows the way back up: You have to be fearless.
Winning New Business • Consumers are more discerning with their dollars than ever before. We asked six entrepreneurs: How do you attract and win new customers during uncertain times?
Working (and Napping) Across Time Zones • Bearaby makes weighted blankets to help its customers sleep better. To help its employees at all hours, the company embraces a flexible schedule that celebrates snoozing.
Why We Ended Our 401(k) Match • As business owners, we were proud of matching our team’s 401(k) contributions. Then we learned a lesson in how to think more equitably.
Stop Selling to Gen Z • Traditional marketing doesn’t work on this discerning, coveted demo. If you can’t sell to them? Join them.
The Unexpected Upside of a Crisis • The pandemic seemed to be tanking the biggest deal of John Berkowitz’s career. Then he learned how to harness the chaos.
New Leaders, 100-Year-Old Companies • How can a business survive the changing times? Just ask the heads of legacy businesses. Here, three young leaders explain how they’re learning from the past…while upgrading their companies to survive long into the future.
Look Sharper On-Screen • Virtual meetings aren’t going away. A new wave of external webcams can help you look brighter, more professional, and in better focus.
Meet with Clarity
Run a Company…or Work for One? • You may own a business, but what happens when you get a great job offer from someone else? Here’s how to decide your next move.
MAXIMIZE YOUR MIND • STRESS. DISTRACTIONS. CONSTANT CHANGE. THE PAST YEAR HAS DRAINED OUR BRAINS—AND NOW IT’S TIME TO REGAIN OUR SHARPNESS. WORLD-RENOWNED BRAIN COACH JIM KWIK SHOWS YOU HOW.
WHAT’S YOUR DOMINANT QUESTION?
HOW TO FOCUS
THE SURPRISING IMPORTANCE OF A COCKTAIL TO GO • This is the story of how complicated it is to change a simple law—and the large role entrepreneurs can play.
A Small Part OF A Small Business CAN BE A Big Idea • LISA TRAN’s parents (right) escaped a Communist regime and built a small restaurant in America. Now she wants to reinvent it by building a business based solely on their sauces. Her mom thinks she’s crazy—and maybe she is. But some of the greatest brands were built in much the same way.
The Recipe for Success: Strategy and Flexibility • A year after opening his first Curry Up Now, Pritesh Benjamin knows one thing about business ownership: You’ve got to be ready for anything.
A Brand That’s Built to Scale • Phenix Salon Suites helps beauty professionals build thriving businesses—and as the industry recovers from the pandemic, that opportunity is bigger than ever.
Hire a Communicator • Successful franchise execs do more than run the home office. They support an entire network of franchisees—and above all, that requires empathy. Here’s how to seek out that skill set.
More Is More • Why do many franchise systems prefer working with multi-unit operators? We dig into four different companies—learning why they recruit franchisees the way they do, and what life is like for someone who owns multiple units.
1/ AMAZING LASH STUDIO Grows with Its Team
2/ POLLO CAMPERO...