Maclean's

Canada's national magazine covering current affairs, politics, culture trends, ideas and personalities.

Unforgettable stories by the country’s best writers

EDITOR’S NOTE

Maclean’s

Leader Eli Lilly Canada’s Vision for the Future of Health Care • Industry leaders believe the future of health care in Canada depends on cross-sectoral collaboration and innovation — hallmarks of health giant Eli Lilly.

Wab Kinew, Manitoba’s first First Nations premier, wants to start with a clean slate

Make cities spongier • Climate change–fuelled flooding threatens to submerge Canadian cities in the coming years. Let’s make our urban environments more absorbent.

The Knit Pick • Fashion designer Paolina Russo went from suburban blogger to an industry-altering inventor

Here’s a Twist • In Vancouver’s sea of steely, boxy skyscrapers, the Alberni tower leans into the greatness of the outdoors

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THE YEAR AHEAD 2024

Food • The federal government will apply pressure to skyrocketing grocery prices, while food banks will struggle to keep up with demand. Canadians will have more options for sustainably grown meat but fewer pickings for pasta—and less interest in any wine to pair with it.

More grocery stores will sell lab-grown dairy products • By fermenting milk the way we brew beer, we can disrupt Canada’s dairy industry

Business • Slowing inflation and rising incomes will provide relief, even as the threat of an economic slowdown looms. Canadian business stalwarts like Indigo and Irving Oil are in for serious change. And fast-evolving AI will keep transforming everything.

Canada will put the pedal to the metal to become an EV powerhouse • Canada is poised to become a leader in EVs, but we’ll need to move fast

Science + Tech • The AI revolution will transform the way scientists think and do business, while regulators will struggle to keep up. At the same time, new frontiers like hydrogen power, quantum computing and agetech will keep gaining steam.

Canada will be a key player in the global commercial space race • In 2024, the country will launch payloads (plus an astronaut of our own) into orbit

Culture • Taylor Swift will leave her mark on Toronto and Vancouver, while business mogul Ryan Reynolds returns to the big screen. Montreal’s video game industry will boom with new business, but Canada’s film and TV sector may take a hit.

Canadian film will stay stuck in the past—for now • If we expand our idea of what Canadian film means, we can watch our industry boom

Housing • Interest rates will finally give it a rest, while household debt spirals out of control. Cities will flood the market with rental projects (and ask provinces to foot the bill). And new housing stock will crop up in creative places—office buildings, laneways and tiny-home communities.

Cities will learn to live with encampments • Tent cities are here to stay, thanks to increasing support from the courts

Sports • Canada’s men’s basketball team will make its first Olympic appearance since 2000, and soccer superstars are building our first women’s pro league. Pickleball’s popularity isn’t dying down anytime soon—but Hockey Canada remains on the rocks.

Sport-ticket prices are going to balloon out of reach • As old favourites grow costlier, fans will start seeking new teams and new experiences

Climate • Canadian premiers will battle the feds over renewable energy projects and emissions caps, while cities and communities will prep for fires and floods with innovative new emergency-readiness plans

Fires will get bigger, faster and hotter—and communities need to prepare • The Earth has a fever, and we’re all feeling the symptoms

Health •...