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We Need Each Other • Who’s on our cover? They’re everyone—and they represent the greatest lesson of these times.
The Cover • These 137 people represent the wide range of entrepreneurs adapting to COVID-19. Those interviewed in this issue are noted by page number; others are explained here, with more on Entrepreneur.com and @Entrepreneur on Instagram.
LET’S BUILD A BETTER NORMAL
HOW WE’LL ADAPT • There is a playbook for solving problems, and it goes like this: Change. Great entrepreneurs understand that the world isn’t controllable, and that strong ideas will run their course and must be replaced with even stronger ideas. So, consider it. What is a pandemic—what are we all facing—if not a very large problem? It isn’t otherworldly; it isn’t an alien invasion. It’s a problem. That means we were already armed with the solution: We adapt. Here’s how.
Solve Tomorrow’s Problems Today • We can still build sustainable businesses. But it’ll require thinking far ahead—and acting now.
Pivot Now, Thrive Later • Few things will look the same on the other side of this crisis, so don’t hang on to yesterday’s ideas. Here’s how five businesses ditched their original concepts and discovered even greater opportunities.
“Incredible Innovation Comes Out of Dark Times” • Sara Blakely has steered Spanx through 20 years of ups and downs, including personal devastation and global catastrophe. It has taught her a lot about the value of adversity.
Lessons from Past Crises • Yes, it’s possible to come out of the pandemic stronger. Here’s how seven entrepreneurs thrived during the recession, 9/11, and other terrible events.
HOW WE’LL CONNECT • Entrepreneurship is not a solo experience. It’s a collective effort—building a team, finding partners, fostering relationships with consumers that could last days or decades. So while the pandemic has changed the way we connect, it hasn’t changed the simple fact that we must connect. With new tools, philosophies, and work-from-home strategies, we’re setting ourselves up for an interconnected future—whether by screen, in person, or a bit of both.
How to Manage from Afar • If no one is in the office, how do you hire, manage, and keep your staff? A top HR exec says not to worry—we’re onto a good thing.
Lead with Transparency • In times of crisis, a leader can rise up—even if, like Eric Yaverbaum, they’re sick in bed with COVID-19. Here’s what he learned.
Marie Kondo-ing Your Home Office • The guru of declutter takes on the new remote workspace (and pays a visit to mine).
What Should My Office Look Like? • Architecture firm Gensler is helping businesses redesign their workspaces. Is this what the future looks like?
STAYING TOGETHER, APART • How do you keep a remote team happy? To find out, we picked one company—the sexual health startup Dame Products—and asked some of its 17-person team to send us their tips (and selfies).
How to Talk to Your Team • In a crisis, keeping your staff informed and inspired is a complicated but necessary task. Here’s how one CEO does it—by creating constant conversation.
It Pays to Do Good • Why so many brands have stepped up to help others, even as they’re short on cash themselves.
4 WAYS TO GIVE • Good ideas, large and small.
HOW WE’LL BUILD • In the pandemic’s early days, celebrated investor Marc Andreessen wrote an essay about the power of entrepreneurship. “Every step of the way, to everyone around us, we should be...